Haven Holidays

The promotion took place in various shopping centres across the UK. The aim was to encourage parents with young children to Holiday at Haven. The campaign was held for two days at shopping centres in Milton Keynes, Birmingham, Lakeside, Brent Cross and Manchester. There was also a facepainter and photographer at each venue to entertain the children whilst promoting the Haven name.

The purpose of the event was as follows

To raise awareness of Haven Holidays.
To give out information in the form of a scaled down brochure for the public to take away with them and also educate the public about Haven and the activities for children
To create a fun atmosphere for the children by having a facepainter and photographer on sight aswell as two costume characters with Haven branded costumes.

Key Elements

A team of 5 promotional staff and one Supervisor at each location.
All staff were fully kitted out with Haven branded sweatshirts and baseball caps.
A Stand that was fully branded with the Haven Logo was erected at each shopping centre.
Two costume characters on sight to keep the children entertained.
Encouraged parents to allow their children to have characters painted on their faces.
Leaflets were handed out outside each shopping centre encouraging families to visit the Haven Stand with their children.
Photographs of the painted faces were taken by the photographer and sent to the participants after the promotion along with more information about Haven.

Results

An incredibly worthwhile campaign. The Haven name was publicised immensely in all Shopping Centres that were visited by having the promotional staff, leafletters, Haven stand, photographer and facepainter all working together.

Over 10,000 brochures were given out over the 10 day period and over 1,000 faces were painted.

Our View

A very successful promotion. The facepainter along with the staff really encouraged the public to find out about Haven Holidays. The costumed characters that were on sight kept the children entertained whilst their parents were planning their Summer Holiday with Haven!!