Kronenbourg

The Kronenbourg Cup Beach Soccer – Hyde Park

Introduction

The event was organised in order to promote the Kronenbourg Cup as a glamorous summer event in the heart of London. In keeping with the theme, 12 glamorous models were employed to be 'Kronenbourg Girls' essentially the girls were there to add to the summer party atmosphere. The girls were dressed in bikinis and hot-pants ensuring a glamorous and sexy appeal to the mainly male crowd that was in attendance.

The purpose of the event was as follows:

To promote the annual beach soccer game sponsored by Kronenbourg
Invite European teams to compete for the Cup
To generate media interest in the activities

Key Elements

Three day event running from 10am to 6.00pm
Welcome attendees through the gates
Carry the giant Kronenbourg Cup flag on and off the pitch
Entice people from the crowd to take part in events on and off the pitch
Hand out prizes to crowd participants
Mingle with guests in the Kronenbourg VIP area
Target Audience all ages

Results

A great time was had by all. Media coverage was excellent; all the national papers picked up on the event and featured photos and stories in their publications. Sky TV showed the event all weekend. The Kronenbourg name was certainly given maximum publicity.

Our View

Great fun to work on. Top footballers worked closely with all the staff on photo shoots etc. An event enjoyed by everyone and certainly a good boost in sales for Kronenbourg.