People like people!

So we are coming up to that period in the year when everyone is getting out and about, plugging in to the festive spirit. This got me thinking – all we hear about on the news is how retail is dying, and yet, we all love getting out and about, seeing the Christmas Markets, the Santa’s Post Offices, the buskers and all sorts of other things out there designed to entertain us. We like a bit of interaction, some face-to-face time, and also, if a product is totally new, you want to go and see it, hold it, check the quality, see it in action – most of those things you can’t do online. So the ‘interaction’ bit is becoming more important than ever, to get the consumer to experience the brand, not just to see it on a screen. We get some fabulous feedback from our clients – the taste-testing always seems to get people talking, and we get some genuinely funny responses – it is almost like some people are looking for an excuse to crack a joke, or have a laugh – just do something in the moment.

The high street isn’t dying, it is full of festive colours and lights, it is a vibrant place to go, to get out, to see something different. Enjoy yourselves this weekend!!

Our Team at #greggs in Newcastle enjoying the Christmas Light Switch-on

Town Crier, York

Get to the #Lindenhomes development in York (YO11) at Cayton Reach and see our Brand Ambassadors in action, and a town crier too!–si8Y.twitter

Santa’s Post Office

#Christmas is coming, a time for retail to look forward to higher footfall. EEP has been involved in various festive activities over the year – we provide staffing solutions for shopping centres, visitor attractions and all kinds of promotional events. Something that has proved to be great fun for us as well as customers is the Santa’s Post Office. It is a great way to get children off and running with the Christmas vibe – a brilliantly decorated pop-up Post Office, staffed by our very own Elves, where children can go and write their letters to Santa. The whole event is a great excuse for parents to get into town to make a visit, no doubt some of them trying to bribe their children to behave better in the run up to Christmas! Over the years we have worked with numerous shopping centres and retail venues, making the most of available units to create a magical setting that works on both children and adults! It is the start of the Christmas journey for the kids, and helped by our superb team of Elves, it really sets the mood for the run up to Christmas. It is one of the most fun campaigns we get involved in – our Elves go on from the Santa’s Post Office to help run Santa’s Grotto (coming to a shopping centre near you!!), which again is a brilliant treat for the kids.

So here we go, let the magic begin!

#santaspostoffice, #christmas, #retail, #promotions, #festivegrotto, #festive, #santa