So we are coming up to that period in the year when everyone is getting out and about, plugging in to the festive spirit. This got me thinking – all we hear about on the news is how retail is dying, and yet, we all love getting out and about, seeing the Christmas Markets, the Santa’s Post Offices, the buskers and all sorts of other things out there designed to entertain us. We like a bit of interaction, some face-to-face time, and also, if a product is totally new, you want to go and see it, hold it, check the quality, see it in action – most of those things you can’t do online. So the ‘interaction’ bit is becoming more important than ever, to get the consumer to experience the brand, not just to see it on a screen. We get some fabulous feedback from our clients – the taste-testing always seems to get people talking, and we get some genuinely funny responses – it is almost like some people are looking for an excuse to crack a joke, or have a laugh – just do something in the moment.
The high street isn’t dying, it is full of festive colours and lights, it is a vibrant place to go, to get out, to see something different. Enjoy yourselves this weekend!!