Last weekend saw our cracking team of Elves in action at Mermaid Quay in Cardiff, along with Kitty’s Festive Swing Band. Our team kept the shoppers in a totally festive mood, and the jazzy swing versions of all your favourite Christmas songs made for a very memorable day. It was just another example of how, with a bit of planning and thought, a bog-standard shopping day can be turned into something a lot more surprising and fun – credit to the Elves of course!! This time of year is always a great excuse to get dressed up and maintain the festive story for all the kids (and, if truth be known, for half the adults too!) – the success of our Santa’s Post Office in Sheffield is another example of how a carefully thought out pop-up shop can transform and ordinary shopping day into a magical day out. We are not restricted to Christmas, our creativity works all year round, helping brands and retailers engage with their consumers. It is a two way street – not only do people get to know about your brands, but we also gather feedback on what people think, how they react to your advertising or products, and people get much more involved than they would ever do in an online survey. So as part of the overall marketing mix, experiential is worth its weight in gold. Enjoy the rest of the build up to Christmas!
