EEP organised and ran a sampling promotion to introduce several new products from the Greggs range.

Brand ambassadors were briefed on the new products and got to work encouraging shoppers with trial tastings, and a ‘lucky lights’ spinning wheel that randomly chose new products to taste.

The event created a huge buzz around the store, and a 40% increase in sales for the duration. The spinning wheel generated queues throughout the day, and was a big talking point in the local community and local press.

The event was run in four locations nationwide, each reporting a boost to trade.