Haven

Haven

EEP managed multi-site shopping centre promotions for Haven Holidays, promoting great value ‘stay-cations’ for parents with young children.

We supplied five staff and a supervisor at each location (Milton Keynes, Birmingham, Lakeside, Brent Cross and Manchester). The staff wore Haven-branded clothing, and a face-painter and photographer were on-hand in each location to entertain the children and provide publicity shots.

The staff were also fully briefed how to best sell the Haven concept to families.

Over 10,000 brochures were distributed, and 1,000 children’s faces painted over the two day period, with Haven noting a significant uplift in bookings.