#red carpets#storedecor#dj’s#entertainers#brandambassadors#promotionstaff
Our store openings, create a buzz ,increase footfall and media attention.Time to get back on to the high street.
Store Openings
Pop-up heaven!
Hot on the heels of our work with Kelloggs in Manchester last month, we now have a range of possible venues across the North West ready to let your brand get the kind of interaction and communication it deserves.
The cost of fit-out really depends on your specification, but it need not be astronomical. Some brands thrive on an industrial or ‘grunge’ feel, easily adapting neglected spaces. Other brands demand a bit more polish, and we have ways to create very attractive innovative coverings and window dressings that can mimic something out of Beverly Hills!
Our staff are fully experienced in running such events, guiding customers through the full brand experience, and creating a sense of ‘wow’ that will get social media trending and your local media clamouring for features.
Best of all, consumers get what they want – something different, something out of the ordinary, and a chance to interact with your brand. Contact us now to find out how we can create the splash and noise that will set your brand apart.
Pop-up: a massive brand opportunity
We recently partnered Kelloggs in support of National Cereal Day, with a pop-up shop in Central Manchester. It was a great way to grab some headlines, speak directly to consumers, create a bit of marketing ‘noise’ and raise the profile of cereals. What struck me was that people are more than willing to engage, and enjoy the fact that something new has popped up along their daily commute. It is people’s natural curiosity to go and see what is going on, see what is happening, that creates a really big opportunity for brand owners everywhere. It is a chance for brand owners to create the perfect venue to show off their products, expand on their brand personality, and connect with their consumers to get some real, honest feedback. I am also very proud of our staff, who are all able to cope in such an unpredictable live setting. The natural way in which they engaged with the public not only helps to keep the brand ‘accessible’, but encourages much greater trial, and more positive feedback from the event.
There is no end of empty units that can quickly and simply be transformed into a ‘brand oasis’ to really get across to consumers so much more than can be achieved through traditional retail channels. It also cheers up the high street, gives consumers something new to look at and experience, and is a highly cost effective way to generate greater engagement and footfall. We will definitely be doing more!
Get moving in Spring!
It is that time of year when your nesting instincts start to kick in, so what better opportunity than to get down to Linden Homes in Brayton (North Yorks) and Welton (Lincolnshire) this weekend, where our brand ambassadors will be on hand.
Just Lovin’ Valentine’s Day
Just Lovin’ Valentine’s Day
It’s here again, lifting the mid-winter gloom! We have always had great fun on Valentine’s day, with our Brand Ambassadors and Entertainers being put into action all over the country as budding ‘Romeos’ and ‘Juliets’. We’ve just the thing to make the day extra-memorable, to give your brand or venue that extra experiential push – Get in touch to see how we can get you feelin’ the love!
Business Award nominations
We were thrilled to be included as nominees in last Thursdays 2019 FSB Business Awards in the ‘Scale-up Business of the Year’ category. Firstly, it was just great to be acknowledged for what we are trying to do, and secondly, it just goes to show that all the effort you put in really does register with people.
We entered the awards not really know what or who we were up against, but the category seemed to fit precisely were we are on our journey. After 20 years we decided it was time to give ourselves a re-fresh, and approach the next 20 years (gulp!) in the most relevant way we can manage.
The re-fresh has been hard work, but worth it – we’ve a lovely new and relevant website, and we are getting our message out to a much wider audience. So a big thank you to the FSB and their awards – we are chuffed to bits to be in the running, and look forward to having another go next year!
New Home Bonus
New Home Bonus
New Year, New Start – if you’re in Knaresborough, at the Avant Homes development ‘The Lanes’, our #brandambassador will be on hand tomorrow to talk you through what’s on offer and show you why this should be your new home! Check it out!
Beat the January Blues (with a DJ..)
Beat the January Blues (with a DJ..)
In amongst more tales of woe on the high street, Matalan are bucking the trend by giving shoppers a bit of an extra incentive to visit. Tomorrow sees the unveiling of the refreshed Longton store, so we are supplying entertainment in store and a DJ to put a spring in those weary feet. Hugely looking forward to raising the temperature & getting some proper retail therapy!
App-iness is a Greggs in the morning!
App-iness is a Greggs in the morning!
Could not resist this one – we are in Manchester City Centre Wednesday morning showing how the new Greggs app can get you set up for the day in double quick time!
You’re only as good as your staff
You’re only as good as your staff
Getting ready for 2019 I saw this clip again of our staff, working as Elves in Santa’s Post Office in Sheffield. Somehow, Newsnight had decided it would be a good idea to ask the Elves about Brexit (given the amount of hot air spoken about Brexit, you may as well try to get guidance from Elves!). I’m really proud of how our staff came over, took it all in their stride (they had been briefed to help children write their letters to Santa….), and how comfortable they were in front of the camera. We spend a lot of time with our staff, making sure they are well equipped to deal with many different scenarios – you can probably guess that we didn’t see Newsnight coming! Still, it is on occasions like this that it all comes together, events run smoothly, and the public come away with some good memories. Thank you again, Elves, seeing this again really reinforces how much preparation needs to go in to ensuring our events not only run smoothly but are remembered by the public for all the right reasons!
