Hot on the heels of our work with Kelloggs in Manchester last month, we now have a range of possible venues across the North West ready to let your brand get the kind of interaction and communication it deserves.
The cost of fit-out really depends on your specification, but it need not be astronomical. Some brands thrive on an industrial or ‘grunge’ feel, easily adapting neglected spaces. Other brands demand a bit more polish, and we have ways to create very attractive innovative coverings and window dressings that can mimic something out of Beverly Hills!
Our staff are fully experienced in running such events, guiding customers through the full brand experience, and creating a sense of ‘wow’ that will get social media trending and your local media clamouring for features.
Best of all, consumers get what they want – something different, something out of the ordinary, and a chance to interact with your brand. Contact us now to find out how we can create the splash and noise that will set your brand apart.
We recently partnered Kelloggs in support of National Cereal Day, with a pop-up shop in Central Manchester. It was a great way to grab some headlines, speak directly to consumers, create a bit of marketing ‘noise’ and raise the profile of cereals. What struck me was that people are more than willing to engage, and enjoy the fact that something new has popped up along their daily commute. It is people’s natural curiosity to go and see what is going on, see what is happening, that creates a really big opportunity for brand owners everywhere. It is a chance for brand owners to create the perfect venue to show off their products, expand on their brand personality, and connect with their consumers to get some real, honest feedback. I am also very proud of our staff, who are all able to cope in such an unpredictable live setting. The natural way in which they engaged with the public not only helps to keep the brand ‘accessible’, but encourages much greater trial, and more positive feedback from the event.
There is no end of empty units that can quickly and simply be transformed into a ‘brand oasis’ to really get across to consumers so much more than can be achieved through traditional retail channels. It also cheers up the high street, gives consumers something new to look at and experience, and is a highly cost effective way to generate greater engagement and footfall. We will definitely be doing more!
It’s here again, lifting the mid-winter gloom! We have always had great fun on Valentine’s day, with our Brand Ambassadors and Entertainers being put into action all over the country as budding ‘Romeos’ and ‘Juliets’. We’ve just the thing to make the day extra-memorable, to give your brand or venue that extra experiential push – Get in touch to see how we can get you feelin’ the love!
New Year, New Start – if you’re in Knaresborough, at the Avant Homes development ‘The Lanes’, our #brandambassador will be on hand tomorrow to talk you through what’s on offer and show you why this should be your new home! Check it out!
In amongst more tales of woe on the high street, Matalan are bucking the trend by giving shoppers a bit of an extra incentive to visit. Tomorrow sees the unveiling of the refreshed Longton store, so we are supplying entertainment in store and a DJ to put a spring in those weary feet. Hugely looking forward to raising the temperature & getting some proper retail therapy!
Getting ready for 2019 I saw this clip again of our staff, working as Elves in Santa’s Post Office in Sheffield. Somehow, Newsnight had decided it would be a good idea to ask the Elves about Brexit (given the amount of hot air spoken about Brexit, you may as well try to get guidance from Elves!). I’m really proud of how our staff came over, took it all in their stride (they had been briefed to help children write their letters to Santa….), and how comfortable they were in front of the camera. We spend a lot of time with our staff, making sure they are well equipped to deal with many different scenarios – you can probably guess that we didn’t see Newsnight coming! Still, it is on occasions like this that it all comes together, events run smoothly, and the public come away with some good memories. Thank you again, Elves, seeing this again really reinforces how much preparation needs to go in to ensuring our events not only run smoothly but are remembered by the public for all the right reasons!
Last weekend saw our cracking team of Elves in action at Mermaid Quay in Cardiff, along with Kitty’s Festive Swing Band. Our team kept the shoppers in a totally festive mood, and the jazzy swing versions of all your favourite Christmas songs made for a very memorable day. It was just another example of how, with a bit of planning and thought, a bog-standard shopping day can be turned into something a lot more surprising and fun – credit to the Elves of course!! This time of year is always a great excuse to get dressed up and maintain the festive story for all the kids (and, if truth be known, for half the adults too!) – the success of our Santa’s Post Office in Sheffield is another example of how a carefully thought out pop-up shop can transform and ordinary shopping day into a magical day out. We are not restricted to Christmas, our creativity works all year round, helping brands and retailers engage with their consumers. It is a two way street – not only do people get to know about your brands, but we also gather feedback on what people think, how they react to your advertising or products, and people get much more involved than they would ever do in an online survey. So as part of the overall marketing mix, experiential is worth its weight in gold. Enjoy the rest of the build up to Christmas!
Today has seen the news that over 40,000 jobs are at risk within the #retail sector. This is partly down to changing consumer habits, with people preferring to buy more everyday items online, and partly down to the way retail spaces are taxed – the argument is that the system needs an overhaul to let retailers remain competitive against online operators. the interesting thing was that the commentators were not dismissing retail out of hand, but were, in fact stressing the need to adapt and become more #experiential in their offer. This is what we find with our clients – by actively going out and talking to consumers, and engaging them in some positive way, it gives the brand or shop much more ‘personality’ than they could ever convey through a phone/ tablet/ computer screen. It also helps to create memories, which again structures the way consumers relate to the brand or product. A couple of days ago it was #SmallBusinessSaturday, which helps get a bit more focus on small companies who are trying to showcase something new into the market. The trouble with big retail chains is that they have very specific minimum sale expectations, so products are evaluated and amended until they fit into a formula that works for that retailer. This often means creativity gets cut back, but in the case of small businesses the decision process is much quicker, leading to quirkier, more innovative products. the chances are you would not stumble across such products online, and if you did, you could not touch them, check the quality or look & feel of the product before purchasing. That’s the beauty of retail – you can go out and ‘mooch around’, seeing what takes your fancy, and you can ask questions there and then and get an immediate response from someone who knows what they are taking about. Ultimately, you see something that surprises you, maybe something yo never knew existed or even wanted, but it would make a great present for someone you know. So far from being ‘dead’, retail has the opportunity to entertain customers and prospects, educate them about new products, give them the chance to evaluate the product before purchase, as well as become a place for shoppers to collect products they had bought online. So the retail space needs to be redefined and to an extent re-invented to engage people.